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Tookie Did It: Visual Identity

A Brand Inspired by Color, Creativity, and Masterful Technique

Tookie Did It (TDI) is a vibrant and creative expression of the personality and skills of hair stylist Monteria Chisholm.

The logo uses stylized typography that is made up of colorful shapes and lines. The shapes represent the different elements of Monteria's work, from the braids and twists she creates, to the ‘baby hairs’ that finish every look. The lines represent the energy and movement of her work, as well as the connection she creates with her clients.

The TDI branding is more than just a way to identify the brand. It reflects Monteria's passion for her work and her commitment to creating beautiful and unique hair styles.


Photography - Steph Paul

Website Design - ISB



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