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Let's Go Out - Date Night Edition: Art Direction

This multifaceted campaign takes us through several phases of growth including discovery, positioning, creative, activation, and management. From the ground up, I was able to develop how the campaign unfolded through photography, styling, digital layouts, and social dissemination.

Credits:

Photography - Samantha Cooper

Stylist - Jessica Payne

Horizontal graphic used for Let's Go Out - Date Night Edition email hero image

Clean and simple, this layout is optimized for easy viewing on tablet or desktop. The dress worn in the hero image, influences the sheer line graphic seen throughout the campaign.

Date Night Edition in sans serif font

Westman Atelier product staged for campaign shot

Model wearing jewelry by Lizzie Fortunato and new dress by Nomia

Model wearing head scarf and dress by Rachel Comey

Instagram story template for product images, optimized for easy tagging

The thin, sheer lines in this graphic are inspired by the pattern used in the lilac Rachel Comey dress. The sexy essence of date night can be seen through the fluid strokes that accentuates the models curves.

Let's Go Out - Date Night Edition: Editorial Image

Let's Go Out - Date Night Edition: Editorial Image

Behind the scenes: Jessica Payne. Carrie Flemister. Captured by Samantha Tyler. 2021.

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CARRIE FLEMISTER

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