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The Sweet Love Company: Art Direction

The Sweet Love Company takes a unique approach to branding, by combining its passion for baking, love songs, and Caribbean culture. The logo blends a treble clef music note with the letter ‘S’ and draws inspiration from bright colors traditionally seen in Caribbean communities. The organic photography style captures the tenderness and legacy of the brands' Caribbean roots through dimly lit photography. Pastry Chef Keva Moolenaars' goal is to honor her family traditions while protecting rituals that were passed to her as a young girl.



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