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Sherri at Home: Art Direction

Voted one of the top boutiques in the country by Vogue Editors, McMullen is Uptown Oakland's shopping destination everyone is talking about! “Sherri at Home’’ is a 3-part email series taking viewers behind the scenes to explore CEO and owner Sherri McMullen's life as a mom, style expert, and business woman.

Credits:

Photography - Samantha Cooper

Stylist - Sherri McMullen

Handwritten typography was selected to introduce a personalized touch to this theme. Unlike standard serif and sans serif fonts, this option is far more natural and organic.

Two typefaces are used to create the "Sherri at Home" theme. McMullen's serif font paired with the handwritten font creates a refreshing combination.

The 3-part “Sherri at Home’’ email series is used to promote top product selections from Sherri including apparel, home goods, jewelry, and more.

This social media template's clean layout is ideal for easy product tagging + selling

Polaroid pictures are the perfect vessel to carry us back in time. Their retro essence transports our memories to a more simple way of life. When a Polaroid picture is taken, there is only one, making it a precious object. I like this idea to reinforce the personal touch of handwritten typography.

Branded editorial image showing Sherri's number one pick

Books in Sherri's home

Vintage Gucci hand bag with metal strap

The "Sherri at Home" 3-part email series was created to to promote top picks from Sherri including apparel, home goods, jewelry and more.

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CARRIE FLEMISTER

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