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Beyond M: Visual Identity

Empowering Emerging Designers with a Fusion of Form and Function


Beyond M is a program designed to support fashion startup businesses and help them transform into future industry leaders. The program provides emerging designers with access to resources, business mentoring, and systems to help them successfully grow and sustain their brands with McMullen and across the broader fashion industry.

Beyond M's visual identity represents the program's mission to support and nurture emerging designers as they transform their businesses. The MADE Saonara font is a modern and minimalist font that reflects the program's forward-thinking approach. The stylized "M" is a nod to McMullen's classic branding and commitment to the program and its mission to help emerging designers succeed.



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